Digital Marketing Masterclass

As part of our Industry Development Programme, we are pleased to offer you an opportunity to participate in the extremely popular Digital Marketing Masterclass, followed by 1to1 tailored advice on how to improve your digital presence.

The Masterclass will cover the principles of digital marketing and how to develop results focused essential skills using the right tools. Topics covered include visitor persona analysis, social media, internationalisation and website discovery (SEO) with practical take-aways you can implement straight away. Prior to the masterclass, Stephen Whitelaw who is a digital marketing expert will review your online presence, including your website. After the masterclass we will schedule a 45-minute 1to1 advice session, at a time to suit you, when Stephen will provide useful tips and recommendations on your digital presence, including how to get your website found, increase the speed, and improve the overall user experience.

This masterclass is being offered exclusively for tourism businesses based in Aberdeen and Aberdeenshire.

Date: Thursday 9 February 2023

Registration opens: 9am - Tea, coffee & bacon roll (a chance to network)

Time: 9.30 am – 12.30 pm followed by a light lunch.

Venue: The Aberdeen Altens Hotel, AB12 3LF

Followed by 1to1 session – 45-minute slots will be available on the afternoon of 9 February and all-day 10 February.

Booking and joining instructions for the 1to1 sessions will follow. Most of the available slots will be virtual but one or two sessions will run in person immediately after lunch.